Triggering Singaporean’s flight response on social with a bit of sass and lots of Scootitude.
Scoot
Inflight Amusement Guide is a 5-episode series that highlights Scoot’s offerings in the style of in-flight safety videos.
Got To Go Sale is a refresh of Scoot’s weekly sales across 13 markets in the airline’s network.
Trendjack pieces in response to Singapore’s current affairs.
Rubber Band Fine
A man was fined $300 for littering rubber bands. We showed that this amount could fund a budget getaway.
Grab Glitch
A glitch in the Grab app made every ride cost $6. We hopped on board by highlighting our irresistible fare deals.
Stolen Bus Bench
A man stole an entire bus stop bench for his home’s interior design. We shared seat prices that were just as highly coveted.
Creative Directors
Khalid Osman
Lester Lee
Creatives
Yeo Tze Hern
He Ruiming
Lyla Huang
Director (Inflight)
Choānn
Director (GTG Sale)
Ted Charles